Positioning Strategy

Scope of work

Positioning Strategy

Making a positioning strategy is necessary when a company chooses one or two important key areas to concentrate on and excels in those areas. A firm’s positioning strategy focuses on how it will compete in the market. An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.

We offer our client’s this service along side other services related to strategic planing and marketing.